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    <loc>https://www.violetconsulting.net/webinars</loc>
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    <lastmod>2026-02-04</lastmod>
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    <loc>https://www.violetconsulting.net/webinars/reflection-on-2025</loc>
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    <lastmod>2026-02-04</lastmod>
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      <image:title>Free Resources - Reflection on 2025</image:title>
      <image:caption>As we reflect on 2025, we are incredibly grateful for the growth, partnerships, and progress that defined this year at Violet Consulting. This has been a year of expansion, deeper client relationships, and exciting new opportunities in the higher education space. A Year of Growth and Momentum Violet Consulting experienced 70% growth in 2025, marking one of our strongest years to date. With this momentum, we were able to increase our capacity and better serve our partners by bringing on additional full-time and part-time support to meet the growing needs of our clients. Welcoming New Partners In 2025, we had the privilege of supporting 9 new schools and clients, expanding our reach and strengthening our impact across higher education. Even more meaningful, 68% of our existing clients returned for additional projects from small $1,000 projects to large implementations—demonstrating the trust and long-term collaboration we strive to build with every institution we serve. Serving Technical &amp; Community Colleges 52% of our revenue came from Technical and Community Colleges, reaffirming our commitment to helping these institutions achieve their goals through strategic and operational support.</image:caption>
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    <loc>https://www.violetconsulting.net/webinars/sms-checklist</loc>
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    <priority>0.5</priority>
    <lastmod>2024-01-04</lastmod>
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      <image:title>Free Resources - Sending SMS to Applicant when Checklist Items are Received - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615b4cf14181172fbd1ddb3f/339e799b-f02b-4147-bc17-2813cc13854e/2023-12-05_15-06-16.png</image:loc>
      <image:title>Free Resources - Sending SMS to Applicant when Checklist Items are Received - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615b4cf14181172fbd1ddb3f/083c4f67-fceb-405f-b967-e95febbeca65/2023-12-05_15-06-10.png</image:loc>
      <image:title>Free Resources - Sending SMS to Applicant when Checklist Items are Received - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/flow-fast-field-update</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-04</lastmod>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/custom-report-type</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-04</lastmod>
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    <loc>https://www.violetconsulting.net/webinars/flowwebinar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-17</lastmod>
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      <image:title>Free Resources - Fear No More, Flow Help is Here - Free Webinar on Salesforce Flow - Don’t let the fear of Salesforce Flows stop you from learning more. In this webinar, we will talk about how to get started creating efficient Flows and transitioning workflows and process builders to Flow. This webinar will walk through Flow examples of simple ways you can take advantage of the new features Salesforce Flow offers that you haven’t had before. Review of TargetX newly delivered triggers that replace common workflows related to TargetX tools.</image:title>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/using-dynamic-related-lists-with-targetx</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-24</lastmod>
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      <image:title>Free Resources - Using Dynamic Related Lists with TargetX - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/hide-report-types</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-12</lastmod>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/appointments-and-events-related-lists</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-31</lastmod>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/event-formula-fields</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-31</lastmod>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/view-events-on-contact-part-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-31</lastmod>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/formassembly-salesforce-connector-multiple-matches</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-08</lastmod>
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      <image:title>Free Resources - Matching records in a FormAssembly Salesforce Connector when multiple matches are found - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.violetconsulting.net/webinars/using-the-birthday-field-in-salesforce-to-send-relevant-birthday-messages</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615b4cf14181172fbd1ddb3f/16ced4b4-d6bf-4105-a8b9-573c8e2ef1e0/date-of-birth-g35ffc9178_640.jpg</image:loc>
      <image:title>Free Resources - Using the Birthdate Field in Salesforce to send relevant birthday messages - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615b4cf14181172fbd1ddb3f/8a4fc610-8a2e-4480-a49f-b50f9fca8c89/Standard+Date+Filter+with+X.png</image:loc>
      <image:title>Free Resources - Using the Birthdate Field in Salesforce to send relevant birthday messages</image:title>
      <image:caption>When creating your Report, if you use the Birthdate field in the default Date Filter that comes in your report, you will find that using a Relative Date does not yield the results you are looking for.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615b4cf14181172fbd1ddb3f/c099eae1-6ede-4a5a-9f6c-1e9b871546f7/Field+Filter+with+check.png</image:loc>
      <image:title>Free Resources - Using the Birthdate Field in Salesforce to send relevant birthday messages</image:title>
      <image:caption>This Birthdate field does not function as other date fields in Salesforce, because of this you cannot use the default Date Filter for your report. Instead, you need to add the Birthdate as a separate Field Filter.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615b4cf14181172fbd1ddb3f/113af982-0e89-43ce-91aa-9a5ad5578612/Report+Filter+Final.png</image:loc>
      <image:title>Free Resources - Using the Birthdate Field in Salesforce to send relevant birthday messages - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.violetconsulting.net/webinars/duplicatewebinar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615b4cf14181172fbd1ddb3f/1643054624852-IVG1XOIFM2TLPLJCYLOA/unsplash-image-bmJAXAz6ads.jpg</image:loc>
      <image:title>Free Resources - Utilizing Salesforce Duplicate Tools -  Free Webinar - Duplicate data is one of the more frustrating things within your CRM, but it doesn’t have to be.</image:title>
      <image:caption>Duplicate data is not only annoying it can cause real headaches due to inaccurate communications sent to students creating confusion. In this webinar, we will walk through the Salesforce Duplicate tools and how best to use them in real-world scenarios. Additionally, we discuss prevention and maintenance to keep your data squeaky clean.</image:caption>
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    <loc>https://www.violetconsulting.net/webinars/public-groups</loc>
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    <priority>0.5</priority>
    <lastmod>2022-01-19</lastmod>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/sso</loc>
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    <priority>0.5</priority>
    <lastmod>2022-01-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615b4cf14181172fbd1ddb3f/1634845326245-BPCKOJGH8YRA2ND50UIC/unsplash-image-DoWZMPZ-M9s.jpg</image:loc>
      <image:title>Free Resources - Single Sign On (SSO) and Multi-Factor Authentication (MFA) on Salesforce Webinar</image:title>
      <image:caption>You need to have Multi-Factor Authentication (MFA) setup as this will be required by Salesforce in February of 2022. There are multiple ways to meet this requirement including Single Sign On (SSO). In this webinar, you will learn best practices and steps in setting up both MFA and SSO in Salesforce and best practices to ensure secure and simplified logins for your users. You will also learn about customizing the My Domain login page. If you’ve been thinking about or are stuck on MFA, SSO, or My Domain this webinar will ensure you get everything you need to set this up without complications</image:caption>
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    <loc>https://www.violetconsulting.net/webinars/category/Applications</loc>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/category/Report</loc>
    <changefreq>monthly</changefreq>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/category/Webinar</loc>
    <changefreq>monthly</changefreq>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/category/Reports</loc>
    <changefreq>monthly</changefreq>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/category/Security</loc>
    <changefreq>monthly</changefreq>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/category/Birthdate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/category/Salesforce+Flow</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/category/TargetX</loc>
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    <priority>0.5</priority>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/category/Duplicate+Records</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/category/TargetX+Events</loc>
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    <priority>0.5</priority>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/category/Public+Groups</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/category/Adminstration</loc>
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    <priority>0.5</priority>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/category/Education+Cloud</loc>
    <changefreq>monthly</changefreq>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/category/Free+Resource</loc>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/category/Sharing</loc>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/category/Report+Types</loc>
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    <loc>https://www.violetconsulting.net/webinars/category/SMS</loc>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/category/Checklist+Items</loc>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/category/Salesforce</loc>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/tag/Duplicates</loc>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/tag/Education+Cloud</loc>
    <changefreq>monthly</changefreq>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/tag/Webinar</loc>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/tag/Reports</loc>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/tag/Security</loc>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/tag/Salesforce</loc>
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    <priority>0.5</priority>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/tag/TargetX</loc>
    <changefreq>monthly</changefreq>
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  <url>
    <loc>https://www.violetconsulting.net/webinars/tag/Flow</loc>
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    <loc>https://www.violetconsulting.net/contact</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2025-12-05</lastmod>
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    <loc>https://www.violetconsulting.net/tools</loc>
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    <lastmod>2022-01-13</lastmod>
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      <image:title>Tools</image:title>
      <image:caption>From simple forms to multi-step applications, you need it, we can build it.</image:caption>
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    <image:image>
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      <image:title>Tools - Texting directly within your Salesforce or TargetX Org. With options to automate!</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615b4cf14181172fbd1ddb3f/1634142071165-QTRHOEEGSNCUWZBV2NWB/informatica_web.png</image:loc>
      <image:title>Tools - Reliable data integration to view the whole picture of a student directly within Salesforce or TargetX.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615b4cf14181172fbd1ddb3f/1634314917021-TX1KDCZ9ZFLMFONWHO9G/validity_web.png</image:loc>
      <image:title>Tools - Accurate data equals a more reliable CRM.</image:title>
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    <loc>https://www.violetconsulting.net/home</loc>
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    <lastmod>2026-01-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615b4cf14181172fbd1ddb3f/45c4b979-f9fa-42dc-952a-18055b0b82a6/SF-Certified_Administrator+NEW.png</image:loc>
      <image:title>Welcome Page</image:title>
      <image:caption>Salesforce Certified Administrator</image:caption>
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      <image:title>Welcome Page</image:title>
      <image:caption>Salesforce Certified Education Cloud Consultant</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615b4cf14181172fbd1ddb3f/72ac3180-248d-4d3e-8be7-7954b2f483e8/SF-Certified_Sales-Cloud-Consultant.png</image:loc>
      <image:title>Welcome Page</image:title>
      <image:caption>Salesforce Certified Sales Cloud Consultant</image:caption>
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      <image:title>Welcome Page</image:title>
      <image:caption>Salesforce Certified Pardot Specialist</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615b4cf14181172fbd1ddb3f/34328308-ec3a-45c6-b50b-b2dce86dc08c/formassembly-certified-badge.png</image:loc>
      <image:title>Welcome Page</image:title>
      <image:caption>FormAssembly Certified Badge</image:caption>
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      <image:title>Welcome Page</image:title>
      <image:caption>TargetXpert Certified</image:caption>
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